Not everyone is going to buy your product - that's something you know inherently. After all, if it were true, you'd have 7 billion people waiting in line for you have to offer. So how do you know which of those 7 billion will be interested in your company?
The video below will give you a brief intro into the concept of target markets and how they're applied to every day business.
The video below will give you a brief intro into the concept of target markets and how they're applied to every day business.